What is a CRM?

Overview

Customers are the lifeblood of any business, but maintaining a relationship with every single customer can be difficult without help. Over time, the amount of information you have to keep track of is just too much to remember, and opportunities will start slipping past you.

That's where a CRM comes in. A CRM (Customer Relationship Manager) is a software tool that will help you store, organize, and act on all of the info you have about your customers. Each customer has their own profile in the CRM which is where you store everything you know about that person. This includes basic contact info, notes, upcoming tasks, and much more. The CRM will also send you follow-up reminders and present simple reports so that nothing ever slips by you again.

Here are some ways a CRM can help your business if you're using it to its full potential:

Increased sales: A CRM can help you prioritize your leads and ensure that you're making the most of every single opportunity.
Easier collaboration: A CRM helps your entire team stay on the same page. Members of the same team can easily share information, and managers can stay on top of things without constantly disrupting their reps by asking for status updates.
Better customer retention: Every time you talk to a customer, you can enter a note about the interaction. These notes ensure that you can remember every detail during the next interaction. These details really matter to customers.
Save time: Once all your info is in the CRM, you'll spend less time on organization and busy work, and more time working on what really matters to your business.
Never miss a follow-up: Many CRMs will email you to remind you about meetings and follow-ups so you never have to worry about anything slipping through the cracks.

Want to see a CRM in action? Click here to launch a live demo (no signup necessary).

Less Annoying CRM

There are a ton of CRMs out there, and if you've ever tried any of them, chances are you've had an annoying experience. Here's what we do to be less annoying:

Built for small businesses
Most CRMs are designed for huge companies. Sure, they might have a "small business"” plan on their pricing page, but that just means they took their normal product and removed features. That results in a clunky, complicated experience for you. That's why we designed LACRM from the ground up specifically for small businesses. We give you everything you need, and none of that junk that you don't.

Affordable
A CRM is meant to help your business succeed, but how can it do that if it costs an arm and a leg? LACRM is just $10 per user per month. There are no contracts or committments, and you can try it out free for 30 days.

No shady sales tactics
Most CRM companies will make it hard to figure out the real cost, or they list monthly prices only to charge you for an entire year up-front, or they have complicated pricing tiers to confuse you into paying more, or they have hidden fees after you've signed up, or they require a credit card just to start a free trial. Well, we don't do any of that.

Amazing customer service
If your ideal customer service experience involves filling out a contact form and waiting several days for a response, only to get an unhelpful form email that doesn't address your question, then you'll love most other CRM companies. If you prefer getting fast, free support via email, phone, and even screensharing, then you'll like us better.

Sound good? Then put us to the test!

Click here to start a free trial