How much does ActiveCampaign cost in 2024?

Annual billing

ActiveCampaign Starter

$15 - $149/month

(1,000 - 10,000 contacts)

ActiveCampaign Plus

$49 - $609/month

(1,000 - 50,000 contacts)

ActiveCampaign Professional

$79 - $969/month

(1,000 - 50,000 contacts)

ActiveCampaign Enterprise

$145 - $1,169/month (1,000 - 50,000 contacts)

Monthly billing

ActiveCampaign Starter

$19 - $189/month

(1,000 - 10,000 contacts)

ActiveCampaign Plus

$59 - $759/month

(1,000 - 50,000 contacts)

ActiveCampaign Professional

$89 - $1,089/month (1,000 - 50,000 contacts)

ActiveCampaign Enterprise

$159 - $1,315/month (1,000 - 50,000 contacts)

Comparing CRM prices?

Less Annoying CRM has compiled the ultimate pricing guide with over 20 of the most popular CRMs on the market. Take a look to quickly compare prices and features.

What will I actually be paying per year?

Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year.

The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.

ActiveCampaign Starter

  • 15 - $149/month
  • Because you are billed annually, your minimum upfront cost is 15 x 12 = $180 (for 1,000 contacts) to 149 x 12 = $1,788 (for 10,000 contacts)

ActiveCampaign Plus

  • $49 - $609/month
  • Because you are billed annually, your minimum upfront cost is 49 x 12 = $588 (for 1,000 contacts) to 609 x 12 = $7,308 (for 50,000 contacts)

ActiveCampaign Professional

  • $79.00 - $969/month
  • Because you are billed annually, your minimum upfront cost is 79 x 12 = $948 (for 1,000 contacts) to 969 x 12 = $11,628 (for 50,000 contacts)

ActiveCampaign Enterprise

  • $145 - $1,169/month
  • Because you are billed annually, your minimum upfront cost is 145 x 12 = $1,740 (for 1,000 contacts) to 319 x 12 = $14,028 (for 50,000 contacts)

When should I pay monthly instead of annually?

While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM.

Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.

ActiveCampaign Starter

  • $19 - $189/month
  • This is 27% more expensive than the monthly price billed annually.
  • If you have 1,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 180 / 19 = ~9 months
  • If you have 10,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 1,788 / 189 = ~9 months

ActiveCampaign Plus

  • $59 - $759/month
  • This is 20% to 25% more expensive than the monthly price billed annually.
  • If you have 1,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 609 / 59 = ~10 months
  • If you have 50,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 7,308.00 / 759 = ~9 months

ActiveCampaign Professional

  • This tier requires an annual commitment even if you pay monthly, so there is no advantage to paying monthly.

ActiveCampaign Enterprise

  • This tier requires an annual commitment even if you pay monthly, so there is no advantage to paying monthly.

Other than price, how is each

ActiveCampaign

tier different?

ActiveCampaign Starter

  • Includes email marketing, email templates, limited segmentation, basic and inline forms, email inbox syncing, and 1 user login.

ActiveCampaign Plus

  • Includes landing pages, prospecting and retargeting ads, revenue reporting, user permissions, generative AI, and 1 user login.

ActiveCampaign Professional

  • Includes predictive sending, attribution tracking, conversion reporting, priority email and chat support, predictive content, and 3 user logins.

ActiveCampaign Enterprise

  • Includes custom objects, premium CRM integrations, Zendesk, Single sign-on (SSO), dedicated account team, HIPAA compliance, and 5 user logins.

What are the limits on the free version of

ActiveCampaign

?

Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.

If you need a more affordable CRM...

Less Annoying CRM is U.S. News & World Report's #1 ranked customer relationship management tool. At $15/user/month with no other tiers or fees, see how we compare.

How much does ActiveCampaign cost in 2024?

ActiveCampaign Pricing

is a software that lets you manage your contacts and leads. Here’s a breakdown of what you’ll be paying each month.

ActiveCampaign Pricing

$19 - $135

per user/per month

{{table-active}}

Notes

  • 14-day free trial
  • Your trial is automatically at the Professional tier, limited to 100 contacts and 100 emails. See what you need to be aware of with trials that start at a specific tier here.
  • Pricing is based on the number of contacts, starting from 1,000 to 50,000 contacts.

Full ActiveCampaign pricing details

ActiveCampaign Pricing

Some weaknesses of

ActiveCampaign Pricing

  • 14-day free trial
  • Your trial is automatically at the Professional tier, limited to 100 contacts and 100 emails. See what you need to be aware of with trials that start at a specific tier here.

What will I actually be paying per year?

Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year. The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.

ActiveCampaign Starter

  • 15 - $149/month
  • Because you are billed annually, your minimum upfront cost is 15 x 12 = $180 (for 1,000 contacts) to 149 x 12 = $1,788 (for 10,000 contacts)

ActiveCampaign Plus

  • $49 - $609/month
  • Because you are billed annually, your minimum upfront cost is 49 x 12 = $588 (for 1,000 contacts) to 609 x 12 = $7,308 (for 50,000 contacts)

ActiveCampaign Professional

  • $79.00 - $969/month
  • Because you are billed annually, your minimum upfront cost is 79 x 12 = $948 (for 1,000 contacts) to 969 x 12 = $11,628 (for 50,000 contacts)

ActiveCampaign Enterprise

  • $145 - $1,169/month
  • Because you are billed annually, your minimum upfront cost is 145 x 12 = $1,740 (for 1,000 contacts) to 319 x 12 = $14,028 (for 50,000 contacts)

When should I pay monthly instead of annually?

While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM. Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.

ActiveCampaign Starter

  • $19 - $189/month
  • This is 27% more expensive than the monthly price billed annually.
  • If you have 1,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 180 / 19 = ~9 months
  • If you have 10,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 1,788 / 189 = ~9 months

ActiveCampaign Plus

  • $59 - $759/month
  • This is 20% to 25% more expensive than the monthly price billed annually.
  • If you have 1,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 609 / 59 = ~10 months
  • If you have 50,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 7,308.00 / 759 = ~9 months

ActiveCampaign Professional

  • This tier requires an annual commitment even if you pay monthly, so there is no advantage to paying monthly.

ActiveCampaign Enterprise

  • This tier requires an annual commitment even if you pay monthly, so there is no advantage to paying monthly.

Comparing CRM prices?

Less Annoying CRM has compiled the ultimate pricing guide with over 20 of the most popular CRMs on the market. Take a look to quickly compare prices and features.

View the 2024 CRM Pricing Guide here

Other than price, how is each

ActiveCampaign

tier different?

ActiveCampaign Starter

  • Includes email marketing, email templates, limited segmentation, basic and inline forms, email inbox syncing, and 1 user login.

ActiveCampaign Plus

  • Includes landing pages, prospecting and retargeting ads, revenue reporting, user permissions, generative AI, and 1 user login.

ActiveCampaign Professional

  • Includes predictive sending, attribution tracking, conversion reporting, priority email and chat support, predictive content, and 3 user logins.

ActiveCampaign Enterprise

  • Includes custom objects, premium CRM integrations, Zendesk, Single sign-on (SSO), dedicated account team, HIPAA compliance, and 5 user logins.

What are the limits on the free version of Monday.com and how LACRM is better?

Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.

Monday.com offers a free plan for 2 users with the following limitations:

1,000 items (anything entered into Monday.com constitutes as an item: notes, tasks, contacts etc.)

LACRM on the other side offers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad

500MB of file storage

Unlimited Storage

1 week of activity history stored

LACRM on the other side offers Lorem ipsum dolor sit amet, consectetur

No guests (read-only viewers)

LACRM on the other side offers Lorem ipsum dolor sit amet, consectetur

No integrations or automations

LACRM on the other side offers Lorem ipsum dolor sit amet, consectetur

Only kanban-view of boards

LACRM on the other side offers Lorem ipsum dolor sit amet, consectetur

With these limitations in mind, Monday.com free plan is likely to only be enough for personal projects, or very small teams looking for light project management.

ActiveCampaign

Overview

ActiveCampaign Pricing

$19 - $135

per user/per month

{{table-active}}

Notes

  • 14-day free trial
  • Your trial is automatically at the Professional tier, limited to 100 contacts and 100 emails. See what you need to be aware of with trials that start at a specific tier here.
  • Pricing is based on the number of contacts, starting from 1,000 to 50,000 contacts.

Full ActiveCampaign pricing details

If you need a more affordable CRM...

Less Annoying CRM is U.S. News & World Report's #1 ranked customer relationship management tool. At $15/user/month with no other tiers or fees, see how we compare.

Full access

30 days free

No credit card required

Start your free trial

Monday.com

PlansMonthly (per user)Annual (per user)
Free$0$0
Basic$12$108
Standard$14$144
Pro$79.99$228

Less Annoying CRM Pricing

There are no plans. Everyone pays the same price ($15/user/month)with Less Annoying CRM.

Nimble Pricing

There are no plans. You can either pay $29.90 per month or pay $298.80per year.

Daylite Pricing

PlansMonthly (per user)Annual (per user)
Daylite$25$249.96

Act! CRM Pricing

PlansMonthly (per user)Annual (per user)
Premium Cloud-$360
Premium Desktop-$450

Agile CRM Pricing

PlansMonthly (per user)Annual (per user)Biennial (per user)
Free$0$0$0
Starter$14.99$119.88$215.76
Regular$49.99$479.88$719.76
Enterprise$79.99$779.88$1,151.76

Zoho Pricing

PlansMonthly (per user)Annual (per user)
Standard$20$168
Professional$35$276
Enterprise$50$480
Ultimate$65$624

Freshsales Pricing

PlansMonthly (per user)Annual (per user)
Growth$11$108
Pro$47$468
Enterprise$71$708

Nutshell Pricing

PlansMonthly (per user)Annual (per user)
Foundation$19$192
Pro$49$504
Power AI$59$624
Enterprise$79$804

Insightly Pricing

PlansMonthly (per user)Annual (per user)
Free$0$0
Plus$35$348
Professional$59$588
Enterprise$129$1,188

Copper Pricing

PlansMonthly (per user)Annual (per user)
Starter$12$108
Basic$29$276
Professional$69$708
Business$134$1,188

Pipedrive Pricing

PlansMonthly (per user)Annual (per user)
Essential$24$168
Advanced$39$348
Professional$64$588
Power$79$768
Enterprise$129$1,188

Hubspot (Sales Hub) Pricing

PlansMonthly (per user)Annual (per user)Required fees
Free$0$0-
Starter$20$180-
Professional$100$2,580$1,500
Enterprise$150$5,300$3,000

Maximizer Pricing

PlansMonthly (per user)Annual (per user)
Base-$780
Sales Leader-$948
Financial Advisor-$948

SugarCRM Pricing

PlansMonthly (per user)Annual (per user)
Essentials-$684 (3 user minimum)
Advanced-$3,060 (3 user minimum)
Premier-$16,200 (10 user minimum)

ActiveCampaign Pricing

PlansMonthly (per user)Annual (per user)
Starter$19$180
Plus$59$588
Professional$89$948
Enterprise$159$1,740

Zendesk Pricing

PlansMonthly (per user)Annual (per user)
Team$25$228
Growth$69$660
Professional$149$1,380
Enterprise$219$2,028

Pipeliner Pricing

PlansMonthly (per user)Annual (per user)
Starter$75$780
Business$100$1,020
Enterprise$130$1,380
Unlimited$165$1,800

Salesforce Cloud Pricing

PlansMonthly (per user)Annual (per user)
Starter Suite$25$300
Professional-$1,200
Cloud Enterprise-$1,980
Cloud Unlimited-$3,960

Keap (formerly Infusionsoft) Pricing

Keap does not have tiers - instead, pricing is based on the number of users and thevolume of contacts. The lowest possible price is $249 per month for two users if youpay annually or $299 per month if you pay monthly. This price includes 1,500 contacts.

Bitrix24 Pricing

PlansMonthly (per user)Annual (per user)
Free$0 (unlimited users)$0
Basic$61 (for 5 users total)$588
Standard$124 (for 50 users total)$1,188
Professional$249 (for 100 users total)$2,388
Enterprise$499 (for 250 users total)$4,788

Monday.com

PlansMonthly (per user)Annual (per user)
Free$0$0
Basic$12$108
Standard$14$144
Pro$79.99$228

Less Annoying CRM Pricing

There are no plans. Everyone pays the same price ($15/user/month)with Less Annoying CRM.

Nimble Pricing

There are no plans. You can either pay $29.90 per month or pay $298.80per year.

Daylite Pricing

PlansMonthly (per user)Annual (per user)
Daylite$25$249.96

Act! CRM Pricing

PlansMonthly (per user)Annual (per user)
Premium Cloud-$360
Premium Desktop-$450

Agile CRM Pricing

PlansMonthly (per user)Annual (per user)Biennial (per user)
Free$0$0$0
Starter$14.99$119.88$215.76
Regular$49.99$479.88$719.76
Enterprise$79.99$779.88$1,151.76

Zoho Pricing

PlansMonthly (per user)Annual (per user)
Standard$20$168
Professional$35$276
Enterprise$50$480
Ultimate$65$624

Freshsales Pricing

PlansMonthly (per user)Annual (per user)
Growth$11$108
Pro$47$468
Enterprise$71$708

Nutshell Pricing

PlansMonthly (per user)Annual (per user)
Foundation$19$192
Pro$49$504
Power AI$59$624
Enterprise$79$804

Insightly Pricing

PlansMonthly (per user)Annual (per user)
Free$0$0
Plus$35$348
Professional$59$588
Enterprise$129$1,188

Copper Pricing

PlansMonthly (per user)Annual (per user)
Starter$12$108
Basic$29$276
Professional$69$708
Business$134$1,188

Pipedrive Pricing

PlansMonthly (per user)Annual (per user)
Essential$24$168
Advanced$39$348
Professional$64$588
Power$79$768
Enterprise$129$1,188

Hubspot (Sales Hub) Pricing

PlansMonthly (per user)Annual (per user)Required fees
Free$0$0-
Starter$20$180-
Professional$100$2,580$1,500
Enterprise$150$5,300$3,000

Maximizer Pricing

PlansMonthly (per user)Annual (per user)
Base-$780
Sales Leader-$948
Financial Advisor-$948

SugarCRM Pricing

PlansMonthly (per user)Annual (per user)
Essentials-$684 (3 user minimum)
Advanced-$3,060 (3 user minimum)
Premier-$16,200 (10 user minimum)

ActiveCampaign Pricing

PlansMonthly (per user)Annual (per user)
Starter$19$180
Plus$59$588
Professional$89$948
Enterprise$159$1,740

Zendesk Pricing

PlansMonthly (per user)Annual (per user)
Team$25$228
Growth$69$660
Professional$149$1,380
Enterprise$219$2,028

Pipeliner Pricing

PlansMonthly (per user)Annual (per user)
Starter$75$780
Business$100$1,020
Enterprise$130$1,380
Unlimited$165$1,800

Salesforce Cloud Pricing

PlansMonthly (per user)Annual (per user)
Starter Suite$25$300
Professional-$1,200
Cloud Enterprise-$1,980
Cloud Unlimited-$3,960

Keap (formerly Infusionsoft) Pricing

Keap does not have tiers - instead, pricing is based on the number of users and thevolume of contacts. The lowest possible price is $249 per month for two users if youpay annually or $299 per month if you pay monthly. This price includes 1,500 contacts.

Bitrix24 Pricing

PlansMonthly (per user)Annual (per user)
Free$0 (unlimited users)$0
Basic$61 (for 5 users total)$588
Standard$124 (for 50 users total)$1,188
Professional$249 (for 100 users total)$2,388
Enterprise$499 (for 250 users total)$4,788