Resources

As a matter of fact, "link building" is one of the most important, and difficult parts of online marketing. It's a topic too large to tackle in one post, but luckily there's a pretty easy way to get started.

With how important technology is in business these days, it's becoming increasingly common for small business owners to hire programmers.

While one of the nice things about a small business can be the avoidance of much of the overhead, bureaucracy, and paperwork ubiquitous in the corporate world, at some point, even the smallest business is likely to require a foray into the legal realm

As you probably know, publishing content online is a great way to promote your business. Unfortunately, the things that make information so easy to share online also make it almost impossible to protect your content.

As part of their security features for Gmail, Google has a security checklist of things to do and keep in mind to help protect the integrity of your Gmail account. Many of the 18 items are fairly obvious or specific to Google, but it's a useful checklist not only for your Gmail account, but for any online account.

You may have heard that Windows finally released a new mobile operating system called Windows Phone 7.

I'm going to suggest a small challenge for the weekend: set aside an hour or two this weekend and try out some new software.

I wanted to give a very basic overview of how scripting works in Google Docs. In addition to being useful for thinking about the mail merge, hopefully this introduction will give you a sense of how you can use scripting in Google Docs to extend it's functionality in any number of ways.

Have you ever wondered why it runs along the bottom of the screen? Well I have. From a UI standpoint it makes way more sense to have that bar running along the left or right side of the screen instead of across the bottom.

If you ever find yourself seeking for an available domain name, Domize.com is a great place to start.

As far as I know, there is only one truly scalable way to add content to your website: User Generated Content (UGC). If you offer your followers a way to speak their minds on your website, you'll be able to build up a respectable source of information without any ongoing work on your part.

As you may have heard, Google is giving up on Google Wave. Wave was a new communication and collaboration tool that was meant to reinvent email.

I was looking through the table of contents of the Proceedings of the National Academy of Science (PNAS) earlier this week, when I ran across this article about how search volume can be used to "predict the present" as well as the near future.

Allowing comments on your blog can be a great way to engage your readers, but there's always the chance that some of the comments will be negative.

Plenty of options exist for performing mail merges, including Microsoft Office and online resources such as Mail Chimp. If you just need to send a few basic scripted emails, however, Google Docs can do the job fairly well.

We've pretty much beaten to death the idea that every business needs to buy a domain name, create a website, and write a blog to help establish their online brand, but what about individuals?

There are a ton of screen-sharing options out there with a variety of features, but few are as straight-forward to set up as Join.me.

I have a confession to make: I'm terrible at negotiating. I'm a complete pushover and I just can't hold my own.

I recently ran across another pack of templates from speckyboy.com, and I've got to say that some of them really expanded my expectations of what one can do with Google Docs.

inDinero is a startup company that's generating a lot of buzz for its simple approach to financial software for entrepreneurs and small businesses.

Over the past year or two, a new trend has been building online. Q&A (Question and Answer) sites have been getting a lot of hype, and they're starting to make their way into the mainstream.

While similar in many respects to Dropbox, Syncplicity offers a few differentiating factors including the ability to sync any folder on your computer, and integration with web services including Google Docs.

A while back I talked about LucidChart, a web-based tool for creating flowcharts online. Today I'm going to review another online flowchart tool called Gliffy.

Syncplicity is one of a number of file sync and backup services along the lines of Dropbox, but with a few extra features.

Last week I wrote about how Google Instant might impact the way we find information online. Now it's time to talk about how Instant might impact online marketing for small businesses.