What will I actually be paying per year?
Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year.
The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.
- Keap is priced based on the number of contacts you have as well as the number of users.
- For 1,500 contacts , your minimum upfront cost is 249 x 12 = $2,988 (for the minimum of two users)
- For 25,000 contacts , your minimum upfront cost is 585 x 12 = $7,020 (for the minimum of two users)
When should I pay monthly instead of annually?
While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM.
Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.
- $299 per user per month
- This is 16% more expensive than the monthly price billed annually.
- You should opt for monthly billing if you plan on using Keap for fewer than 2,988 / 299 = ~9 months.
Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.