Customer service is key to a company’s success. This post discusses why treating your customer as your best friend significantly improves your customer service.
The term “sales force automation” comes up all the time in conversations about CRMs. In some cases, they’re actually used synonymously, which can create a lot of confusion about what each term actually means. So I want to try to clear up the difference.
As a CRM (Customer Relationship Manager) company, we talk to a lot of people who are interested in learning more about how CRM software works. One problem that people run into is that there are tons of confusing buzzwords thrown around in this industry that don't make any sense to a newcomer.
An out-of-date website is likely to scare your potential customers away. Here are a few ways to ensure that your website attracts and keeps your customers.
The real meaning of “enterprise” is: a really really big business or company. Enterprise is the alternative to small business.
The term SMB stands for “Small or Medium-Sized Business”. You’ll also sometimes see the term “SME” which means the exact same thing (just replace “business” with “enterprise”).
The Julia's describe their first week as interns at LACRM.
No one likes dealing with a pushy salesperson. Put the customer's needs first, and your needs second.
No one likes dealing with a pushy salesperson. Put the customer's needs first, and your needs second.
It would be wonderful if every sale could be made in one conversation, but this is obviously only a fantasy. In reality, closing a deal often requires a series of phone calls and meetings.
Customer service is easy when it's just you, but bringing on your first employee can be tricky. This post discusses some ways to get it right.
Loyal customers are worth their weight in gold. Here are a few ideas to help you start turning simple relationships into something much more valuable.
Beware the conventional wisdom.
Ruth and Declan tell you what it's like to intern at a growing tech startup in downtown St. Louis.
The Courting Phase of Customer Relationship Management
Visualize all of your leads on a map to help make scheduling and routing more efficient.
There is a lot of advice out there about how to run your business, and some of it is actually pretty good. However, in a competitive marketplace you can't let slavish obedience to commonplace wisdom turn you into a clone of the shop next door.
An evangelist is someone that will go out and sing your product/service’s praises to anyone that will listen. There is no more credible referral for a new customer than a narrative of sincere satisfaction from someone they know.
If you’re currently researching CRMs, you’re probably a bit overwhelmed by all of the different options. Whenever I talk to people who are just getting started, I suggest that the first step should be deciding whether you want an enterprise CRM, or a small business CRM.
(And No, It's Not Your Weekly Meeting)
Sometimes with CRM software, there's more to the price than meets the eye. Here are a few things to look out for.
Context controls how consumers perceive your product and its value.
Ideas For Motivating Your Small Business's Employees
Speed improvements, a better interface, and more!
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