Less Annoying CRM promises 3 things
no other CRM can
(In addition to being U.S. News & World Report's #1 CRM of 2020, 2021, 2022, and 2023.)
30 days. Full access. No credit card needed.
Veteran customer service
The average CRM Coach has been working with LACRM customers for over 5 years — this means no matter who you talk to, you're talking to a seasoned pro.
That's because we pay every employee a thriving wage. When we hire someone, they stay long enough to become an actual expert. No chatbots ever.
One low price, and no upcharges
We have no investors demanding that we squeeze every dollar out of our users, so we'll always price LACRM as low as we can afford to.
We've only raised our price once in the past 14 years (thanks a lot, inflation), and we gave existing customers an extra four years on the original price — because loyalty matters.
Utter commitment to small businesses
Less Annoying CRM isn't a neglected spin-off of another big CRM, nor are we the "lite" version of a more expensive system.
Our goal 14 years ago was to build the best CRM for small businesses, and today we're still the #1 easiest-to-use CRM for small businesses. We have no plans to change course.
If a software engineer can't set up a CRM, we have a problem
Tyler, an experienced software engineer, struggled to get “A Very Popular CRM” 👀 set up for his boss. It ended up being so difficult to use that he built his own app instead.
Yep, that app became Less Annoying CRM, and Tyler, our CEO.
That was over a decade ago, so why are CRMs still so hard to use for small businesses?
(and you’re not)
This happens because most CRMs are still funded by investors
An investor's only goal is to make more money than last year, and you do that by attracting high-value customers.
Unfortunately, small businesses ≠ high-value customers.
👉 This means that for most investor-funded CRM companies, it makes no financial sense to serve small businesses.
That's why so many CRMs that start off as "small business CRMs" end up becoming, well, those CRMs.
Less Annoying CRM is completely self-funded
This lets us do things that most investors would balk at, just because that’s how we want to do business.
That's why we’ve been running the small business playbook since 2009. 💙
Never raising any money from investors has meant that LACRM has had a much longer, slower journey to growth, and no one here is going to become a billionaire.
That’s just fine with us.
This is what that Less Annoying playbook looks like:
Funded by investors
Investors, not customers, get to decide how the product develops
Goal is to make a lot of money each year; not to keep building a better product
Funded by customers
No pressure to screw over our customers to turn a profit (we're already profitable!)
Freedom to build only features small businesses need
Family-owned since 2009 — we're in it for the long haul
Predatory pricing
Ever-increasing prices
Forced to "upgrade" just to use the same features you had before
Honest pricing
One single price tier with no contracts
No upgrade fees or hidden costs
Our lowest price while still providing a thriving wage to all employees.
Frustrating Support
Chatbot that gives you the wrong answers
Must pay extra to speak to real person
Empowered support
Coaches collaborate with you for long-term success; not just answer one-off tickets
Every teammate discusses your feedback with the entire product team every week
We hire the best people, who stay with us for a very long time
Enterprise focused
Complicated features designed to appeal to large companies with deep pockets
Pricing models that offer discounts only to enterprises that can afford to pay a lot upfront
Small biz-focused
The average LACRM account has 2.5 users, and that's how we like it
Every new feature is designed with ease-of-use for the solo user in mind
You will never need to hire a consultant to set up your CRM
And it's a playbook our customers trust
Ken L.
Customer since 2019
Arlynn W.
Customer since 2019
John S.
Customer since 2015
David H.
Customer since 2020
Martin C.
Customer since 2015
Rachael M.
Customer since 2012
So why not work with a CRM company that does business the way you would?
Join 10,000+ small businesses already using a CRM that is playing on their team.
Product tour
Learn how Less Annoying CRM can help you close more deals, increase productivity, and improve customer happiness.
Leads
Track leads from the first contact to the final sale with our simple lead report. If you don’t close a deal right away, you can set a reminder when it’s time to follow up.
Tasks
At last, you don’t have to worry about making a list of everything that needs get done each day. Every morning, Less Annoying CRM sends you an email with all the tasks you have due that day. You can finally trust that you won’t forget anything.
Calendar
Stop jumping back and forth between different apps. With Less Annoying CRM, your calendar and tasks are built directly into the CRM so that everything is in one place.
Connect Less Annoying CRM to your favorite tools
Less Annoying CRM works with all the tools you're already using to manage your business. View our list of integrations below to see how to use them.
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Give it a try
See why 10,000+ small businesses have chosen to grow with Less Annoying CRM.
Treavor A.
Customer since 2018
Learn more about the team
Less Annoying CRM was started by two brothers in 2009. Our mission is simple: help small businesses succeed. To do this, we've created a new breed of CRM software. We focus on giving our customers what they really need, and nothing they don't. That means no annoying buzzwords, no confusing pricing plans, no long-term contracts, and none of those other things that we all know are annoying.
Stay in the loop
Learn more about recent feature releases, important announcements, and reflections on our journey so far.
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